A bombshell report has revealed how Instagram’s ‘lax oversight’ allowed a San Francisco-based startup to collect data on millions of its users without their knowledge – including the disappearing photos posted as Stories.
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The Facebook-owned company sent a cease and desist letter to marketing firm HYP3R – one of its vetted advertising partners – after an investigation by Business Insider uncovered the shocking violations.
Instagram has since banned HYP3R from its platform, but not before the company was able to siphon out the personal data of millions for roughly a year, according to Business Insider.
The firm has not yet revealed exactly how many users were affected, and says it is still investigating the volume of the issue.
A bombshell report has revealed how Instagram’s ‘lax oversight’ allowed a San Francisco-based startup to collect data on millions of its users without their knowledge – including the disappearing photos posted as Stories. File photo
The revelation comes just over a year after Facebook came under fire for its failure to protect users’ data in the now well-known Cambridge Analytica scandal.
Many months on, and after Facebook CEO Mark Zuckerberg was forced to testify in front of Congress, it appears the social media giant is still struggling to get a grip on privacy.
While all of the information obtained by HYP3R came from public profiles, the investigation highlights the startling reality that content shared to Stories under the guise that it will disappear in 24 hours may instead make its way into the hands of third-party entities.
According to Business Insider, HYP3R was able to save users’ Stories and hone in on specific locations, including hotels and gyms.
HYP3R also collected personal information from public profiles including users’ bios and followers, and used image-recognition software to identify what’s going on in their photos, the report reveals.
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In a statement to Dailymail.com, a Facebook spokesperson reiterated that the startup went against its policies and has since been banned.
‘HYP3R’s actions were not sanctioned and violate our policies,’ the spokesperson said.
‘As a result, we’ve removed them from our platform. We’ve also made a product change that should help prevent other companies from scraping public location pages in this way.’
But, HYP3R – which describes itself as a ‘location-based marketing platform that helps business unlock geosocial data’ – told Business Insider it did not break any rules in the way it gathered data.
Many months on, and after Facebook CEO Mark Zuckerberg was forced to testify in front of Congress (pictured above in April 2018) in the wake of the Cambridge Analytica scandal, it appears the social media giant is still struggling to get a grip on privacy
Dailymail.com was unable to reach HYP3R for comment at the time of publication; an attempt to email the company instead bounces back with an error message saying it ‘couldn’t be delivered.’
In both Instagram and Facebook’s terms of service, however, the firm states that its partners are forbidden from collecting data using ‘automated means’ without prior permission.
But, even with such rules, the investigation shows Instagram had little protection in place to prevent this type of data collection.
‘Instagram inadvertently provided an easy way for HYP3R to harvest users’ data by leaving a publicly accessible JavaScript package containing data on all public pages, even after it locked down its platform following Cambridge Analytica,’ Business Insider News Editor Rob Price tweeted after the report went live.
‘It’s now making multiple changes,’ he notes.
The Facebook-owned company sent a cease and desist letter to marketing firm HYP3R – one of its vetted advertising partners – after an investigation by Business Insider uncovered the shocking violations
HYP3R – which describes itself as a ‘location-based marketing platform that helps business unlock geosocial data’ – told Business Insider it did not break any rules in the way it gathered data
While Instagram does employ tools to detect bots capable of data scraping, HYP3R’s activity was not flagged by the system, according to Business Insider.
The firm is now working on a number of fixes to curb this type of misappropriation in the future, including a tweak to prevent logged-out users from accessing public location pages.
It has also removed HYP3R’s Facebook Marketing Partners badge.
As of now, it remains unclear what Instagram’s next steps will be as it continues to investigate what happened.
The firm did not comment on whether it will notify the affected users when asked by Dailymail.com.
Read more:
Rob Price on Twitter: “SCOOP: Enabled by Instagram’s lax privacy protections, a buzzy startup has been tracking millions of Instagram users’ locations, secretly saving their Stories, and openly flouting the social network’s rul …
Startup HYP3R saved Instagram users’ stories and tracked locations – Business Insider
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